Portfolio: Médecins Sans Frontières (MSF)

Organisation
Doctors Without Borders / Médecins Sans Frontières (MSF) is an international medical humanitarian organization working in more than 60 countries to assist people whose survival is threatened by violence, neglect, or catastrophe.

Achievement  Highlights

• Drupal CMS rationalization strategy & expertise
  
• MSF-wide $1,000,000 cost saving initiative
• MSF-USA site redesign ($50,000 in savings)
• CMS and database bridging
  
• Payflow Pro integration
• Online job application system
• GUI & code optimization
• Online community and membership site ($2600/year in savings)
• Web training

Sample Work

Visit: http://www.refugeecamp.org

MSF Donation Page - BEFORE

• Non-utilization of header space
• Title of page misleading (suggests non-financial options available)
• Outdated / non-representative icons
• Unfriendly layout
• Text-heavy page
• Donation options listed in chronological order instead of by marketing needs
• Non-uniform color scheme

BEFORE Redesign

MSF Donation Page - AFTER

• Header used to advertise latest fundraising campaign
• Title of page clarifies section for financial support only
• New Web 2.0 call-to-action matching icons
• Crisp layout highlighting 3 main ways to donate
• All donation options now above the fold
• Donation options reordered based on marketing strategy and user trends
• Design follows uniform style sheet guidelines

AFTER Creative Improvements

MSF Field Recruitment Page - BEFORE

• Lack of utilization of header space
• Unfriendly layout and information flow
• Long and text-heavy page
• Links to all over the site without streamlined progression
• Urgent field postings not indicated
• English caption used to attract French speaking applicants
• Benefits package lost in sidebar (looks like “related links”)

BEFORE Redesign

MSF Field Recruitment Page - AFTER

• Header advertises latest Recruitment Information Session
• More visually appealing look & feel
• Clear recruitment diagram above the fold (reduced applicant calls/emails by 40%)
• Applicants now follow 4 streamlined steps
• Design follows uniform style sheet guidelines
• Urgent positions clearly indicated
• French caption used to attract French speaking applicants
• Benefits package more prominent, detailed, and attractive to applicants

AFTER Creative Improvements

Visit: http://www.doctorswithoutborders.org/work/field/

MSF Aid Worker Page - BEFORE

• Lack of utilization of header space
• Navigation menu does not highlight current section
• Image-based profile not searchable
• Sidebar not aligned with navigation menu
• Job requirements not prominently displayed
• Very outdated stories from the field
• Aid worker profile not linked to any recruitment pages
• E-mail newsletter signup “button” not button-like
• Podcast button not visually appealing

BEFORE Redesign

MSF Aid Worker Page - AFTER

• Header advertises latest Recruitment Information Session
• Navigation menu clearly indicates current "Work with MSF" section
• Text-based profile now searchable and receives greater page visits
• Sidebar now aligned with navigation menu
• Job requirements more prominently displayed for applicants
• Fresh aid worker profiles for “a day in the life” stories
• New footer navigation shows current step in recruitment process
• Page now interlinked with other recruitment pages
• New call-to-action button set for: Donation, E-newsletter and Podcast (less text heavy)

AFTER Creative Improvements